Reporting Series
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Reporting Series
In addition to long-form features, I’ve had the opportunity to dive even deeper on topics I’m passion about through series I’ve produced at Morning Brew and Morning Consult. Below, you’ll find links to two active series that are still being updated, both about sports marketing, which is my current beat. Further down are the series I worked on during my two years as brands reporter at Morning Consult, including one about one of the biggest and most lucrative franchises in entertainment history, the Marvel Cinematic Universe, as well as one about the future of the travel industry, and another about the podcast industry at its peak.
Illustration: Francis Scialabba, Photos: Getty Images
By Alyssa Meyers | Morning Brew
November 2023 — Present
As viewer and advertiser interest in women’s sports continues to climb, Marketing Brew is profiling some of the women who are leading the charge—helping to grow teams and leagues, brand investment, and make women’s sports even stronger.
By Alyssa Meyers | Morning Brew
August 2024 — Present
Sports teams and leagues around the world are leaving it all out on the field in their efforts to win over fanbases. In this series, Marketing Brew is speaking to some of them about how they leverage social media to keep fans engaged all year long.
Marvel’s Next Phase
Disney / Getty Images / Morning Consult artwork by Sara Wickersham
By Alyssa Meyers and Sarah Shevenock | Morning Consult
December 2021
In this series, Morning Consult considers the business future of Disney’s crown jewel, the Marvel Cinematic Universe. One of the most lucrative properties in the history of entertainment, the MCU is suddenly threatened from multiple fronts: Several of its beloved heroes have been retired, the theatrical model is in peril and the COVID-19 pandemic has accelerated massive shifts in the media consumption habits of superhero fans. Marvel’s future success is not necessarily guaranteed. In order to continue its dominance of global culture over the course of its next phase, the Disney-owned brand will have to adapt.
Summer Travel Series
Getty Images/Morning Consult illustration by Tadiana Martinez
By Alyssa Meyers | Morning Consult
May 2021
For months, travel experts have pointed to summer 2021 as a turning point for the industry, after a year of lockdowns, stay-at-home orders and the public’s general reluctance to go on trips. Given the pace of the U.S. vaccine rollout and recent guidance from the Centers for Disease Control and Prevention reflecting the changing status of the coronavirus pandemic, predictions of a summer marked by the return of leisure travel are primed to come true. This series will explore the ways consumers are planning to travel this summer, and the implications for brands in the travel industry and beyond.
The Public’s Perceptions on Podcasts
By Alyssa Meyers and Sarah Shevenock | Morning Consult
November 2020
Podcasting is having a moment. Listeners are expected to top 100 million by the end of this year, with ad spending projected to reach $1 billion in 2021. But relatively little is known about regular podcast listeners.
Morning Consult interviewed 4,400 U.S. adults, including 1,287 who listen to podcasts at least a few times every week, to gauge their attitudes on everything from the impact of host-read ads to their favorite podcast genres. We even asked the next generation of listeners, Generation Z, what they want to listen to.