Sports podcasts hosted by men and about men’s teams and leagues still rule the Apple Podcasts and Spotify charts, but there’s been a recent explosion of sports podcasts by, for, and about women, and interest from media companies, listeners, and advertisers only continues to push the category forward.

“People aren’t immediately thinking of that 28-year-old corporate girlie in New York as someone who would be listening to a sports podcast on their way into the office one day, but that’s really who we’re talking to,” Hyslop said. “Female fans care about all different types of sports, and there’s a market to speak to them.”

There’s no question that Clark is a star on the court, and perhaps one of the best collegiate basketball players in history. But her off-court performance and personality have made her a hot commodity among brands looking to share in her spotlight—and the brands that have already inked deals with her are feeling lucky, to say the least.

“I can’t imagine the volume of deals that she’s seeing,” said Minji Ro, chief strategy officer for life and annuity at the financial services company Gainbridge, which started a multiyear partnership with Clark in March and which has, since 2021, held the naming rights to the Fever’s arena. “We are thrilled, honored, beside ourselves; take your pick.”

Everyone knows the McDonald’s jingle. Even people who think they don’t.

On a 90-degree day at Brooklyn’s McCarren Park in early September, parkgoer Kash Livingston told us he wasn’t familiar with the jingle. But as soon as he heard “ba da ba ba ba,” he said, “I’m Lovin’ It.”

In 2003, the fast-food giant reportedly paid Justin Timberlake $6 million to sing it. In the two decades since, other celebrities, from Destiny’s Child to Brian Cox, have put their spins on the tune. Its origins and credits have been the subject of much debate, but one thing is clear: It’s one of the most recognizable jingles in the world.