Data Stories
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Data Analysis
In my role as brands reporter at Morning Consult, it was my job to generate ideas for public opinion polls and analyze their results in order to write data-based stories about up-and-coming trends, especially those that were relevant to marketing strategies and changing consumer behavior.
Facebook Faces a Long, Uphill Branding Battle to be Known as a Metaverse Company
By Alyssa Meyers | Morning Consult
November 18, 2021
Meta Platforms Inc. — the company previously known as Facebook Inc. — has spent the past few weeks trying to convince the public that its new name and direction are more than just a stunt to deflect from a slew of bad press. But marketing experts are unconvinced that Meta’s rebranding efforts will pan out as planned — and data from Morning Consult shows why.
Pumpkin Spice Products Are Arriving Earlier. This Year More Than Last, Some Consumers Say Bring It On
By Alyssa Meyers | Morning Consult
August 19, 2021
Once upon a time, August meant sipping cool drinks on a hot beach. Nowadays, it’s essentially the unofficial start of fall for companies that are bringing back their pumpkin spice products earlier each year.
While the majority of consumers think August is too early for brands to sell pumpkin spice items, the share who are ready to embrace the fall flavor during the dog days of summer has grown since last year, with younger generations especially open to early sales, according to new Morning Consult trend data.
Back to the Office: What Businesses Should Know About Employees’ Views on the Return to In-Person Work
By Alyssa Meyers | Morning Consult
July 7, 2021
For many workers who spent the past year adjusting to doing their jobs from home, it’s about time to head back to the office. For others, they’ve already returned. Either way, new polling from Morning Consult suggests employees have no shortage of opinions on the right way to return to the workplace, and with the current job market favoring workers, experts say employers must think more carefully about how to keep staffers happy.
Even Amid Diversity Push, Brands Are Still Failing to Make Consumers Feel Represented in Ads
By Alyssa Meyers | Morning Consult
December 15, 2020
Ever since the resurgence of the Black Lives Matter movement this summer, many brands have taken steps to feature more Black consumers in their marketing efforts. But new polling from Morning Consult shows that other major groups of U.S. consumers — Asian Americans and Hispanic Americans — feel even more underrepresented in advertising than Black and white Americans.
